Mahadev Book uses a franchise-style model to dominate India’s online betting market. With profit-sharing schemes, agents onboard players via WhatsApp and run sub-panels for local bettors. This article examines the inner workings of this digital empire, how it scales, and what makes it profitable. We also touch on its rapid growth, the risks involved, and how it’s reshaping informal ga... https://mahadevbooki.in/blog/online-betting-mahadev-book/