The South Korean drama market is rapidly transitioning from existing media channel-based to a new ecosystem led by OTT and digital platforms. In this shift, production investment costs have increased sharply, and https://bookmarkstown.com/story19177143/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-ott-platform-expansion-and-international-market-penetration-with-changes